Tony Novo PCC
Private, Intentional, Leadership Coaching
Coaching works best when it’s chosen.
What leaders bring into coaching
01.
Carrying more than they can safely say out loud
02.
Navigating political, relational, or organizational complexity
03.
Feeling the weight of responsibility without a place to process it
04.
Wanting to respond better under pressure, not just react
05.
Knowing they are capable of more clarity, steadiness, and confidence
06.
Looking for a space that is confidential, non-judgmental, and not performance based
07.
Wanting to think out loud without needing to arrive at answers too quickly
08.
Wanting to lead with intention, not by habit
What happens in coaching
We start by getting to know each other and establishing trust. Some leaders come with clear goals. Others know something requires attention but aren’t sure what. Both are fine. Clarity often emerges through the work itself.
This work starts with what’s pressing and opens space to see more clearly over time.
Coaching is fundamentally a thinking partnership, a bespoke space that works with how you actually learn and lead. Sessions begin with what’s on your mind: a situation, a decision, a conversation, a reaction, a pattern you’re noticing. From there, we examine it clearly, how you’re seeing it, how you’re responding to it, what becomes available when the noise clears.
Tools and frameworks ground ideas and give language to what’s unfolding in the coaching engagement. This framework, for example, shows the progression from awareness to sustainable change.
Notice > Assess > Decide > Aim > Discipline > Attain > Celebrate
It reflects how real change happens: noticing what’s occurring, understanding it clearly, choosing deliberately, setting direction, practicing consistently, integrating the change until it becomes natural, and acknowledging progress to sustain it. Through this process, you don’t necessarily solve leadership challenges. You outgrow them.
Agency
Agency is the belief in your power to shape your life, make choices, and direct your actions.
Coaching builds agency: the ability to act deliberately and recognize choices in how you see, respond, and lead. More agency means more degrees of freedom. You stop waiting for conditions to be right. You act from intention, not habit.
Industries and Domains
Over the years, I’ve coached leaders across a wide range of industries. This breadth gives me a practical understanding of the pressures and decision contexts leaders face in different systems. Leaders tend to get stuck in familiar ways. The work is learning to see them clearly.
Finance and Investment
Private equity, asset management, institutional banking, wealth platforms
Technology and AI
Enterprise software, AI infrastructure, fintech, data platforms, SaaS
Manufacturing and Industrial
Advanced materials, automation, robotics, industrial equipment, consumer goods
Consulting and Professional Services
Strategy consulting, advisory firms, internal strategy functions
Energy and Infrastructure
Oil and gas, renewables, utilities, industrial infrastructure, supply chain
Government and Defense
Federal agencies, defense, international institutions, regulatory bodies, national security
Tony Novo, PCC Professional Certified Coach with over 3,000 hours coaching leaders. Specializes in emotional intelligence and leadership development.
What Clients Are Saying
Senior Manager, Large Tech Company
US Coast Guard Commander
Investment Professional, Private Equity
Sr. Director of Operations, Global Fashion Brand
Starting a conversation
If you’re considering working together, this is a place to begin. Choose the path that fits how you want to engage right now.
This is a chance to talk through what you’re navigating and see if we’re a good fit.
Prefer to start in writing? Share what’s on your mind and I’ll respond personally.